This explainer video shows college students why they should care about cooking for themselves to save money, feel better, and live healthier. My audience transforms from tired, broke, and stressed college students into healthier, more independent, happier human beings.
This project is connected to another project I did, College Cooking 101 notecards, which you can find here. The idea was that this could act as an ad to get students interested in purchasing the notecards to learn how to cook.
This video won the 1st place award in the 2023 AdFlux Intercollegiate Advertising and Design Competition in the Video Ad (Single) category.
Check out my process work here.
Completed: 2022
University: Pennsylvania Western University
Class: Motion Design
Art Director: Cassandra Reese