This is a brand identity I created for my dream coffee shop, The Hazy Owl. The Hazy Owl is a cafe and safe haven for night owls, serving coffee all night long. The identity is clean, elegant, and simple with a subtle feeling of magic. The main logo is a word mark with the O acting as an abstraction of an owl’s eye, calling back to the idea of night owls and staying awake at night.
I was a finalist with this project in the 2023 AIGA Flux Student Design Competition in the Identity Category.
This project was featured in my show as a part of the 15th Annual Michael V. Gmitter Celebrate the Artist scholarship and exhibition show, in which I won 2nd place.
Completed: 2023
University: Pennsylvania Western University
Class: Corporate Identity
Art Director: Scott Gladd