Stones Throw Services is a plumbing company based in Ligonier, Pennsylvania. When Ruthie and John approached me, they were clear about wanting a brand that broke away from industry norms. Their goal was to create an identity that felt distinctive and modern, starting with a bold purple color palette that immediately set them apart from the navy blues, reds, and greens commonly seen in plumbing brands.

Rather than relying on stereotypical plumbing imagery, the brand focuses on the idea of being “a stone’s throw away,” emphasizing approachability, local connection, and reliability. The result is a visual identity that feels unexpected in the industry while remaining clear, memorable, and rooted in their community.