Process & Solutions

As the sole Graphic Designer on this project, I was responsible for art direction, template creation, layout design, copy editing, and file production. I collaborated with cross-functional teams to understand product features and translated technical specs into clean, consumer-facing content.

Template Creation: The original manuals were built in Illustrator, which made editing or adapting them time-consuming and error-prone. I rebuilt them in InDesign, creating modular templates that could easily be adapted for various safe types (home, office, fireproof, waterproof, special makeup units). Backend workflow is now faster, more accurate, and easier to maintain for future products.

Copywriting & Content Simplification: I rewrote all copy for clarity and efficiency, aiming for a friendly but still instructional tone. Complex directions like “Turn the handle 30 degrees to the left counter clockwise” became simply “Turn the handle counter clockwise.” This tone aligned with our branding while reducing the cognitive load on the reader, which is especially important for a product that might already feel intimidating to set up.

Visual Direction: I art directed a 3D rendering to serve as the hero image of the manual: a styled, modern depiction of the product that feels aspirational, not industrial. This added visual depth and gave the manual a more premium, editorial feel.