Beaver Supermarket
Brand identity and logo design
Client
Beaver Supermarket
Year
2025, 2026
My Role
Designer
Brand Identity & Logo Design
Deliverables included: full brand guidelines, logos, patterns, elements, business cards, and social posts.
Project Overview
My work with Beaver Supermarket is on-going.
First, I worked on designing the market a whole new brand. Working with Vivian Suarez as my creative director, we designed an identity and logo that harkened back to Beaver Supermarket’s rich history while giving it a modern, more cohesive face lift.
Marketing & Advertising
I complete weekly ads for Beaver Supermarket to highlight their special features of the week. Additionally, I create ads as needed for special events which translates to digital as well as print.
Stretch Every Dollar Initiative
Working on marketing initiatives and campaigns has been the most exciting part of my work with Beaver Supermarket. In November 2025 when SNAP benefits were paused, Kevin Camp (Beaver Supermarket’s owner) decided to bring about a series of extreme discounts to help his shoppers and people in the community. Many items were marked down to 99 cents with essentials like eggs, butter, pasta, and many more. This initiative garnered a lot of attention online, gaining over 30,000 views on Facebook with significantly higher engagement than their typical posts. I came up with different meal ideas that people could make using the discounted ingredients and posted these to social media as well.
credits
Date: 2025-present
Creative Director: Vivian Suarez
Brkich Design Agency Owner: Cassie Brkich
Project Managers: Latoya Bass, Dominique Britt
Agency: Brkich Design Agency