Ashe Energy Advisors

Brand identity and logo design

Client
Ashe Energy Advisors

(a Brkich Design Group project)

Year
2026

My Role
Designer

Project Overview

The owner of Ashe Energy Advisors came to us looking for a logo to help launch her new business. She wanted the logo to feel modern and professional, reflective of the energy industry without being cliche, and use elements from energy infrastructure.

Final Solution

The final mark uses the negative space in the triangle space to create the top of a transmission tower. The yellow triangle anchors the mark and creates a sense of upward movement and positivity. We settled on a deep navy with hits of bright yellow on top of calm neutrals to ground the brand in professionalism.

credits

Date: July 2026
Creative Director: Vivian Suarez
Brkich Design Group Owner: Cassie Brkich
Project Manager: Dominique Britt
Agency: Brkich Design Agency